Like all documentaries, one must watch, Wal*Mart: The High Cost of Low Price with an eye for manipulation. The film is an incredibly well-paced and produced diatribe against the retail chain, with amazing focus and conviction. It’s the type of documentary that you watch and think, “What the hell did Wal*Mart do to piss this filmmaker off?” We never find out in the documentary, which makes it all the more powerful. Unlike a Michael Moore documentary, in which the filmmaker puts himself at center stage to cloud the issue and lose focus, WM:THCOLP, is only interested in those directly affected by the corporate giant, and it tells their stories with sweeping sentimentality that would make Charles Dickens proud.
I really can’t stress this enough. Wal*MArt: The High Cost of Low Price is one highly manipulative piece of film making. From the music cues to the shot selection, it’s a highly-skilled piece of anti-mart propaganda. Leni Reifenschtal would be proud. The film makes you want to kidnap the Walton children and torture them for their greed and implied villainy. It makes you want to form a mob and burn your local Wal*mart to the ground. It makes you want to get a law degree just to attack the corporation at a legal level. It does all of these things well and with conviction.
Why do I say this, well, when the documentary started, and the opening shots and facts begin to unwind, all could say, “What, Commerce is bad? Businesses close as their competitors grow. That’s not hard to grasp.” Then the documentary began to juxtapose Wal*Mart’s own propaganda against the stories of those they’ve hurt, and my goodness, did the tone change. The documentary really had nothing to say about commerce or capitalism, but it had everything to say about a company that was destroying these things and earning a buck along the way. Taking a moment after the documentary, I could only say, “You know, these problems they’re mentioning, probably constitute 7-8% of the total operating energies in all of the wal*mart corporation; but damn it, when 7-8% of operational energy can affect and, in some cases, ruin from 12,00-20,000 lives, that’s a huge F*cking problem.”
I mean, let’s face it, even if 50% of all Wal*mart stores (i think there’s about 4000, so 50% would 2k) had two violent crimes a month for 2 years (meaning approx 9600 violent crimes in two years), and 10 million people a year make trips to Wal*mart, that would mean there would been a single violent crime for every 1,000 or so shoppers, which isn’t a terrible statistic (0.1%) BUT here’s the thing. If Wal*Mart could have stopped 60% of those violent crimes by only spending 1% of their profits ($280,000), then they had better do it. And that’s really what it comes down to. Sure, Wal*Mart’s a corporation, but they are a morally reprehensible one, and there are other, better companies out there.
In the end, Wal*MArt: The High Cost of Low Price is actually a startling documentary that is much, much, much more frightening than I would have thought. Yes, it’s heavy-handed and one-sided. Yes, It’s manipulative. However, for a company of this size and magnitude to act in the way they do at the highest echelon’s of leadership is utterly disgusting. It’s sickening, and that’s really the bottom line.