So, I have been trying to keep it real–even to my own chagrin and embarrassment–and a song that was on my radio 6 months back that i really enjoyed was from the new boy band, NLT (a.k.a “Not Like Them”, an unintentionally laughable name for a teen pop band). Anyway, the thing is that I caught this song on radio, and I thought, “I haven’t heard music like this since the Clinton administration”–little did I know it was a boy band that I was hearing, and I was once again falling into my old shame. In the prison system, they refer to this type of behavior as “recitative”.
Anyway, long story short. I hear the song and I decide to catch the music video. The first thing that haunted me is that one of the singers–Kevin McHale, who sings the second verse—has appeared on one of my favorite television shows, The Office; and oddly enough, while seeing him on the show, I thought, “that kid is such a punk, but he totally has that look that girls in high school would dig–the kind of look that I never had, whcih resulted in countless rejections.” Lo and behold, I was eerily right–just a testament to how sick my enjoyment of these bands is. The second thing that haunted me was that the video was more derivative as anything I had ever seen. I mean nearly every single shot is swiped from previous Boy band vids–it even includes the “impromptu” “Whoaaaa’s”, after which the performer looks at the camera, as if to communicate to a girl watching in the audience, “I am singing to you”. Boo-hiss.
Anyway, I felt this would make for an interesting post–particularly given my recent attempts to include more musical posts around the stage. So, like I said, the similarities between this “Not Like Them” video and others of the same kind were quite daunting and makes me feel the band should be renamed, “Just like them” [NOTE: I realize that last comment was totally obvious, but just in case no one put it into the ether, I figured it might as well be me]. So, below I have outlined 5 things that make up a “Boy Band” soft song music video. Check it out and see if you can pick up any more:
1) The group is together alot, looking good as a unit,a s a unified brotherhood…without a girl being sung to. That’s right, we just see lots of the group just performing for each other or the invisible audience.
2) Close ups of faces as we hit the end of a verse/measure.
3) Attempts at being “cool”. This can include doing neat dance moves alone, rap interludes, open shirts to reveal toned abs, or all of the above.
4) Coordinating outfits
5) Varying locales without seeming connection, purpose, or inherent use other than to look “cool” or enhance the band’s appearance.
Appendix - If there is a girl in the video, we see plenty of her solo with little to no direct interaction with the band–as that would imply (a) the group might fight over her and not be the unified brothers we are led to believe they are (b) or they were going to run a train on her (if you don’t know what that means, please, for your own sake, do not look it up–it’s knowledge I wish I didn’t have–just know it’s bad).
Out of mercy for the world, I have decided to post only two other similar boy band videos to prove my point; but you too can check out just how true the above assertions are at your own risk. Also, for everyone who says, “Duh, that’s obvious. You’re an idiot,” I’m sorry that I ‘m slow; but hey, at least I caught on eventually…
NLT’s “She Said”
LFO’s “Girl on TV”
Backstreet Boys’ “All I Have to Give”
Also, just a heads up, Despite my criticism, I will–much to the disappointment who WANT to respect me–pick up the NLT album. I like teen poop music. I’m sorry.
